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White Paper

Culture on Purpose

Many books and theories have extolled the virtues of culture and the influence it has on business outcomes, yet, many organizational leaders are mystified by culture and worse, may even feel victimized by their own organizational norms. Company culture can be deeply ingrained and seem nearly impossible to budge.

The introduction of technology aligned with culture change can be a winning formula for sustainable results. In this paper we’ll introduce a concept we call Culture on Purpose® — the intentional and strategic use of corporate culture coupled with technology to drive measureable business outcomes.